Recently, I have been reading at "Broadway North: The Dream of a Canadian Musical Theatre" by Mel Atkey. Eventually, I will finish, but I am just going slowly through it. This morning, and again this evening, I read (and re-read) chapter 14, which is titled "Industrial Strength."
And--epiphany! This is the term--industrial musical--that might help me in my search for the Tupperware songs of 1973 or 1974. I think it was the the summer of 1973 when I spent about 6 weeks or so in Utah being a mother's helper to my cousin Mary. The summer Myron was born. Maybe 1974? Mary had a friend who was a Tupperware Lady, and she invited Mary to a Tupperware Convention, and somehow it was decided that it would be so much fun that I needed to go, too. A not to be missed adventure!!
It was huge. At least 1000 people, judging from the size of the room and figuring how many chairs were in a row. Besides door prizes and games and things like that, there was a program. I would not call what we experienced as a musical, but musical sketches for sure. Like when MTV came out and a song was picturized, only on stage. So there were (really good) singers on stage interpreting the song with props (mostly Tupperware) and then the audience had little song books and would sing along on the choruses. It was bizarre. Totally bizarro.
I looked around hoping to catch the eye of another person, like me, who was thinking "What the heck? Is this not the most bizarre thing ever?" But all I saw were beaming faces like "Oh, this is so wonderful, and yet again wonderful..." (As You Like It quote) and nobody seemed ready to burst out laughing, which was how I was feeling.
Like, it reminded me of a religious revival--they were singing out so lustily, with all their hearts. About PLASTIC. I had been to church in Utah, and trust me "There is sunshine in my soul today" would be sung mumbling and dirge-like, and here we are at a Tupperware Convention, and a thousand people are singing mightily about plastic? It was a surreal experience.
And now I have a name for it. Industrial Musical. This was a thing from the 1950s through early 1980s. Everyone was doing it. But not for all ears, only for the ears of whoever was at whichever convention for whatever industry, from cars to bathrooms to pieces of plastic.
And the music and lyrics were not always stupid and insipid--some were inspired and inspiring and by names you might know like Kander and Ebb (Cabaret) or Harnick and Bock (Fiddler on the Roof) and performers like Wayne and Schuster, Florence Henderson, Loretta Swit, Valerie Harper, Dinah Christie, whose names are better linked to television, movie or Broadway careers. Than to industry!
This was an opportunity for performers--like, who knew? When I was a teen, I wanted a performing career--but I didn't ever look at Canada (despite opportunities in Winnipeg, Toronto and Vancouver) and both Broadway and Hollywood seemed uber-competitive. And yet--there were industry musicals or industry sketches, such as I saw with Tupperware! People liked to do these because they were very well paid.
And so, for your viewing pleasure, here is a link to "My Bathroom." Everyone's favorite part of musical theatre, am I right? Or perhaps you prefer tractors, that other great musical theatre thing. But Ford also had Industrial Musicals for cars and trucks, too, in case tractors aren't your thing.
I just ordered, for the library, the LPs (the only format available except streaming) for the soundtrack of the documentary film "Bathtubs over Broadway." Many thanks to Steve Young, for gathering all the information--although nowhere can I find Tupperware in his book or on his website. The book is called "Everything's coming up profits" and the companion website has some of the songs. You can also find them on Amazon, ITunes and other streaming platforms. A nice flashback to what once was a thing.
For a nice introduction to Industrial Musicals, here is this Late Night with Letterman clip to enjoy.
Several years ago, I was trying to research the Tupperware angle and found some information about Singer Sewing Machine company doing similar things, but I did not find out the term "Industrial Musical" until today. Maybe that will help, because I find it fascinating. Although, Steve Young's book is pretty comprehensive.
In other news, my former student Carrie visited me today!
Fun to have fully vaccinated visitors!


